Senior Copywriter

Job Title: Senior Copywriter
Location: Remote
Employment Type: Full-Time
Reports To: Head of Marketing

 

About HOSTAFRICA:

HOSTAFRICA is a leading provider of web hosting, cloud hosting, and IT solutions, serving businesses across the globe. Our mission is to empower our clients by offering reliable and innovative hosting solutions. We’re a company that thrives on creativity, collaboration, and a commitment to excellence.

Job Overview:

We are seeking a highly skilled and strategic Senior Copywriter to lead and execute compelling copy across multiple channels, including email, social media, website, and paid advertising. The ideal candidate has a strong creative vision paired with an ability to think strategically about content that drives engagement and achieves business goals. You will play a pivotal role in shaping our brand’s voice and ensuring messaging consistency across all touchpoints.

Key Responsibilities:

  • Content Creation:
    • Craft persuasive and engaging copy for email campaigns, social media posts, website content, and paid ads, ensuring alignment with brand tone and audience preferences.
    • Tailor messaging to different platforms and formats to maximize impact and engagement.
  • Strategic Thinking:
    • Collaborate with the marketing and creative teams to develop content strategies that align with business objectives and target audience needs.
    • Analyze campaign performance metrics to inform and refine future copy and strategies.
  • Brand Voice & Messaging:
    • Act as the guardian of the brand voice, ensuring consistency across all content.
    • Develop guidelines and frameworks to maintain uniformity in messaging across departments.
  • Collaboration:
    • Work closely with designers, digital marketers, and other stakeholders to create cohesive campaigns.
    • Provide guidance and mentorship to junior copywriters, fostering a culture of creativity and excellence.
  • Optimization & Testing:
    • Conduct A/B tests for email subject lines, ad copy, and other marketing materials to optimize performance.
    • Stay up-to-date with industry trends and best practices, implementing new approaches to improve results.
  • Project Management:
    • Manage multiple projects simultaneously, meeting deadlines without compromising on quality.
    • Communicate progress and roadblocks effectively to relevant stakeholders.

Requirements:

  • Experience: 5+ years of professional copywriting experience, preferably in a senior or lead role.
  • Skills: Proven expertise in writing for email, social media, websites, and paid ads, with a portfolio showcasing high-performing campaigns.
  • Strategic Mindset: Ability to connect creative ideas to business objectives and adapt content strategies to shifting priorities.
  • Technical Knowledge: Familiarity with SEO principles, email marketing platforms (e.g., Mailchimp, Mailjet- WHMCS bonus), and social media advertising tools (e.g., Facebook Ads, Google Ads).
  • Soft Skills: Excellent communication, collaboration, and leadership abilities.
  • Adaptability: Thrives in a fast-paced, dynamic environment and embraces feedback as part of the creative process.

Preferred Qualifications:

  • Experience in brand storytelling and positioning.
  • Background in leading projects
  • Proficiency in analytics tools to measure content performance (e.g., Google Analytics).

Why Join Us?

  • Opportunity to shape the voice of a growing brand.
  • Work in a creative, collaborative, and supportive environment.
  • Competitive salary and benefits package.
  • Professional development opportunities to enhance your skills and career.
  • Remote

How to Apply:

If you’re a strategic thinker with a passion for crafting impactful copy, we want to hear from you! Please submit your resume, portfolio, and a brief cover letter outlining your experience and why you’re the perfect fit for this role to career@hostafrica.com